Surety Association of MA
As part of its continuing increased communications activities, SFAA has partnered with Governing Institute to create a handbook for public officials to learn about and understand the value and critical nature of surety and fidelity bonds. The Guide will serve as a powerful educational tool for public officials at all levels, from Congress to local school boards, from the GSA to local procuring agencies. According to Governing, “CONTRACT, COMMERCIAL AND FIDELITY BONDS EACH SERVE A CRITICAL RISK MANAGEMENT AND PUBLIC POLICY FUNCTION” and are “PROTECTION THAT GOVERNMENT ENTITIES AND BUSINESSES SHOULDN’T BYPASS – THE POTENTIAL CONSEQUENCES ARE JUST TOO GREAT TO SHIRK THIS RESPONSIBILITY.” The Governing Institute is a well-respected thought leader that advances better government and is relied on by public officials across the country.
The Guide can be found at http://www.governing.com/guidetobonds and on the SFAA website http://www.surety.org/page/Handbook. Governing will distribute the handbook to 15,000 members of the Governing audience electronically and mail hard copies to 350 targeted public officials.
Governing also will be running a promotional ad in the February issue of _Governing_ magazine and promoting the Guide via web ads. Attached is the magazine ad. The Guide will be promoted in the following upcoming Governing newsletters: Finance on 1/25/2017, and GOVERNING Daily on 1/27, 2/1 and 2/1. SFAA will have 250 copies of the printed handbook for use in lobbying and educational meetings.